The Goodies…At Last

 

Brief: To devise an integrated PR campaign to mark the first ever release of The Goodies on DVD

Solution: An event status campaign built around generating maximum exposure incorporating feature and review publicity

Results: A special event chaired by Jeremy Dyson of The League of Gentlemen to mark The Goodies DVD release screening selected episodes to an audience of 400 people. Feature coverage in the national press including The Sunday Express, Metro newspapers and The Scotsman. The Goodies also appeared on Breakfast with Frost and Tonight with Chris O’Connell and Blue Dolphin achieved significant radio exposure including appearances on XFM's Hijack Session, Radio 2’s Steve Wright Show and Radio 4's Front Row.