Brief: To implement a PR campaign for a four-part Sci-Fi series starring Eastenders legend Leslie Grantham focussing on genre media
Solution: A comprehensive campaign incorporating full listings strategy, feature placement with key consumer magazines, national broadcast and print media talent handling (Leslie Grantham) and key regional exposure
Results: Feature exposure in key consumer magazines and the national press playing a vital part in delivering a 10 million audience per episode to the series